Friday, July 30, 2021

7 Marketing Strategies To Grow Your Business


Marketing a business with growth in mind is every business owner’s goal. However, coming up with the ideal marketing strategies that can grow your business and have them executed properly isn’t as simple as you’d think.

Your business can grow through marketing this year. You need to align strategy with marketing initiatives as part of the concept of growth marketing. Here are a few marketing strategies to grow your business.

Study the trends.

There is no need to rush into growth marketing because you are under the impression that you’re missing an opportunity to pass on some type of marketing message. 

However, it’s best to slow down and spend a considerable amount of time behind the scenes before launching anything. Why? Because once it’s out there, it’s difficult to undo. Getting it wrong the first time also implies that you may need to work even harder to undo what you have done.

Spend considerable time researching the market and business and consumer trends. While it’s good to start looking at these trends before the new season starts, make it a continual process throughout the year. Observe and take note of these trends for a better analysis. You can spot them on platforms like Instagram and any websites that cater to your audience’s interests. 

This way you know which strides to take in order to grow your business.

Understand your audience

Study your audience to become aware of their likes and when they use certain social channels. This can shape how you develop a marketing strategy. In this way, you will know exactly what to say and do in order to have meaningful marketing strategies to grow your business. 

Also, note that what originally triggers them on the journey may not be what actually drives their final purchase. For that, you may need to understand what they perceive as the true value related to solving that original issue.

With this information, you can personalize your messages to certain audience members to help drive growth.

Use the channels your audience frequents.

There is an assumption that growth can happen if you put yourself on every channel possible. But if anything, doing so could potentially be unnecessary, rather than selectively effective. 

When you truly know your audience through the aforementioned research, you can focus on those social channels and preferred communication platforms. You can also determine the best day and time to interact with your audience. 

It’s OK to select just a few places to use. You want to make sure you have the resources to properly manage those channels. If you don’t, your audience may think you aren’t giving them enough attention or consider you a little unserious.

Related: 5 Best Countries in Africa To Do Business

Offer Exceptional customer service

Ensure your customer service is exceptional and go the extra mile when you can. This is one of the easiest ways of ensuring growth. Because your customers will not only remember the great service, but they are also more likely to refer other people to you.

Strengthen existing customer Relationships and look for new opportunities

Have strategies in place to nurture existing customers. Use an e-newsletter for example as a way of letting them know about upcoming promotional events. 

Also, consider looking for new opportunities to get more work and build your customer base. Ensure to find the right balance between nurturing customers and finding new ones.

Give back to your community

Building brand awareness in your local community is a great way to attract new business. Consider a sponsorship or participating in a community event to raise your business profile.

These engagements create a way for people to relate with your business through the act of giving back to the community. Many prefer dealing with entities that add value to the community in one way or another.

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